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Our Story

It all started in 1990.. Victor worked at a jewelry store where he met Laura. The couple later got married & decided to begin a legacy of their own. They opened their first jewelry store in Calexico, a small town near the Mexicali border. Like many entrepreneurs, they experienced both great success & hardships. As the economy flopped in Calexico they decided to close & move to The Coachella Valley.

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“The best place for your jewelry purchases & repairs”

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