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Our Story

It all started in 1990.. Victor worked at a jewelry store where he met Laura. The couple later got married & decided to begin a legacy of their own. They opened their first jewelry store in Calexico, a small town near the Mexicali border. Like many entrepreneurs, they experienced both great success & hardships. As the economy flopped in Calexico they decided to close & move to The Coachella Valley.

Shop By Occasion

Based on 353 reviews.
Leslie Ann
Leslie Ann
2021-08-21
Jose is amazing he’s helping me with my credit
Nicolas Lopez
Nicolas Lopez
2021-08-21
Raul took care of me on buying my son a 14k baby bracelet , he even showed me future purchase items I will be interested in coming back in for
Rina Yanni
Rina Yanni
2021-08-18
Jose & Raul absolutely AMAZING!!! Best customer services, friendliest staff, highly recommend.
Hott Box
Hott Box
2021-08-17
Love coming to Don Victors. Everyone is always so friendly and remembers who we are lol. Jose took care of me for my honey’s payment and was a sweetheart and made it as quick and easy as possible 🙏🏼
C Banuelos
C Banuelos
2021-08-15
Excellent repair job on my wedding ring. Very friendly staff. Raul helped me and explained what needed to be done to fix my ring properly. This is the place to go. Also have a great selection in jewelry. Thank you for taking care of me!
Lupita Partida
Lupita Partida
2021-08-14
Jose meayudo super buena honda gracias muy amable
Jesus Chaidez
Jesus Chaidez
2021-08-13
I really enjoyed the customer service Jose gave me, he was very patient with me and was willing to sell me the best option for me, I absolutely left with an item on my hand that I really liked, I highly recommend you guys go to him he’s very funny & will make you take something no matter what. Thank you.
“The best place for your jewelry purchases & repairs”

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