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Our Story

It all started in 1990.. Victor worked at a jewelry store where he met Laura. The couple later got married & decided to begin a legacy of their own. They opened their first jewelry store in Calexico, a small town near the Mexicali border. Like many entrepreneurs, they experienced both great success & hardships. As the economy flopped in Calexico they decided to close & move to The Coachella Valley.

Shop By Occasion

Based on 161 reviews.
Terence Nanez
Terence Nanez
2021-02-24
Verified
I had a nice buying experience in Don Victor Jewelers, located in Indio CA., the staffs are polite and very professional. The store are also clean and the store visit is by schedule. Thank you coz I found my new bracelet and I love it. Till my next purchase folks.
Judy Ferreyra
Judy Ferreyra
2021-02-14
Verified
I love the attention and the Courtesy that they have there and the lady that help us out was fabulous I can’t remember her name , but she was great in what she was doing big smile and everything.. really nice lady..
Almita Macedo
Almita Macedo
2021-02-14
Verified
I’m absolutely love the Indio staff. Very friendly and Loving from the moment you walk in. Their customer service is A+ Every single one of them. This isn’t my first time in there. But today Priscilla helped me and I loved everything about her customer service. If other people had customer service like her everyone would have a smile. I am one satisfied customer and won’t go anywhere else
Petra Hirst
Petra Hirst
2021-02-12
Verified
I am an old customer of this business for years more than 10 years and they’re always so nice , .... Thank you Don Victor s
Michele Ortiz
Michele Ortiz
2021-02-12
Verified
First time here as a buyer and the overall experience was absolutely great. Daniel was very friendly and attended to us very promptly. We were in and out of the store with our purchase within no time. I personally recommend this vendor as they have a great selection of merchandise and very friendly service. Overall satisfied with our visit. Thank you again.
“The best place for your jewelry purchases & repairs”

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