Diamond In The Rough
Our story begins when Victor Cazares started working part-time at a jewelry store. Excelling in his role and with clients always asking specifically for Victor, the owner decided to bring him on full-time. Before long, he was the owner’s right-hand man, managing multiple stores, learning to source jewelry competitively, and building excellent relationships with manufacturers. He lived and breathed fine jewelry. Working amongst the gold and diamonds, he met a young woman named Laura, who handled the whole back end of the store. Both young, ambitious, and passionate about quality jewelry as well as their clients, they hit it off. They fell in love, and within a couple years, they were married! Above all else, Victor and Laura loved their clients and wanted to help them as best they could. Feeling they could better serve people by having their own space, they took a leap of faith. Despite it being a big financial risk for the young couple, they opened their own jewelry store in a small town called Calexico near the Mexicali border.