The Ceremony has built its reputation over the years as being the ‘Kelly Blue book for used Rolex prices. To date. Bolds is the only company that lists both the buy and sell mice for every Model so consumers can rest assured they are getting the best prices. Dealers. collectors. and consumers use its published ‘Rolex pricing guide’ to obtain accurate values. The market now changes much more frequently as global supply and demand forces move markets similar to the stock exchange. With Bob’s its always been about honesty through transparent Pricing.